Friday, August 30, 2013

Become a Brand Ambassador

Everyone in the "LeTourneau Nation" agrees on this:  we no longer want to be the best kept secret in higher education. Here's how you can help share the good news of what God is doing here at LETU.

Our social media efforts are a great place for you to engage. Become a "fan" of our LeTourneau University pages on Facebook and click "like" when we post something.  Be sure to share the university's new promotional video on your own Facebook timeline. You may not know which of your friends on Facebook needs to know more about LETU.

If you subscribe to the IncrediblyLETU blog, you can "share" our latest postings on Facebook or put them into an email to someone you know who is looking for a college or might simply find it interesting.  

Intentionally be a brand ambassador for LETU.  Each of us represents LeTourneau University.  Take some LETU marketing materials with you to your next conference.  Talk to people about what our students and faculty are doing here.  Remember, it makes a difference.  We know that 9 out of 10 of our students found LeTourneau University through word of mouth.


During our State of the University address, we presented a collection of words that describe LETU's brand, including five fundamental things:

1) Faith and Work
2) Ingenuity
3) Personal
4) Hands-on
5) Global

These elements of our brand, when seen together, are both historical and aspirational. To learn more about how we came up with these five branding elements, check out our branding pages.

By sharing stories with your friends and family through social media and word of mouth, we can greatly increase public awareness and recognition of LETU. Together, let's tell these stories.

Friday, August 23, 2013

New Students: The Beginning of a Journey

This week, we welcomed over 400 new students and their families to LeTourneau University from all over the country and all over the world-families like Michelle and David Hudson of League City, Texas, who brought their daughter Katie to attend LeTourneau University to major in elementary education.

The Hudsons were up at 6 a.m. Wednesday to make the four-hour trip from south of Houston, caravanning in two cars, with Katie leading the way because her mom said she wanted to make sure Katie knew how to get here. Like many other families, the Hudsons made it a family affair with Katie's younger sister Olivia, 12, and older brother Josh, 20, helping to carry in boxes and bedding and suitcases.

David, an aeronautical engineer, said his family has known about LETU since his brother was a student here in the mid-1980s. David attended Embry Riddle.They said this was the first time they were taking one of their children away to college, since their eldest chose to attend a local community college in League City. Just like many of the other dads who came this week, David described the event as exciting but worrisome and a little scary, too.

Dr. Lunsford with the Hudson family: Katie, Michelle, Olivia, David and Josh.

"We knew this day was coming for a long time, so we have been getting ready for it, but now that it's here, I know it will be hitting home for us as we drive back without Katie," he said.

Michelle nodded.

"It's a little scary," she said. "I've been crying for weeks, but I feel better now. Everyone here is so friendly, so very welcoming!"

One of Katie's first questions when they arrived in Longview was where the Walmart was, since she had already remembered a few things she had left at home.

Katie and her family praised our LETU admissions staff for being so responsive and making the process easy for them. She said whenever she had a question, she would call Carl Arnold and he would get right back to her with answers. The Hudsons also commented about how caring the many LETU faculty members were who volunteered to help students move in-like Associate Professor of Biology Dr. Fred Baliraine, who helped her family carry several of Katie's boxes into her room.

Katie is one of many great examples of our new students who are excited, and a little nervous at the same time, to start this new adventure. Let us all commit to pray for them and their families for a great college experience here at LETU.

Friday, August 9, 2013

Summer Reading

One of my treats each summer is having time to read good books. This summer, I have enjoyed a variety of books, so I thought I would share with you some of the ones that have made it onto my summer reading list.

With just a few weeks left before the Fall 2013 semester begins, I encourage everyone to take their one last summer treat and dive into a good book before another great school year begins.
The Conviction to Lead: The 25 Principles for Leadership that Matters
by Albert Mohler
In his book, Mohler introduces "conviction" as a leader's mandate. A very young seminary president, he is a change agent at Southern Seminary.
The Little Way of Ruthie Leming: A Southern Girl, a Small Town, and the Secret of a Good Life 
by Rod Dreher
The author, a Philadelphia journalist, returned to his Louisiana hometown (population 1,700) after his sister Ruthie's death from cancer. He examines the ordinary life she lived as a local schoolteacher and discovers the privilege of being part of a small community. I really enjoyed this true story from a small town not far from our campus.
Love Does: Discover a Secretly Incredible Life in an Ordinary World
by Bob Goff
Living an abundant life of love requires taking action, and Bob Goff is living an abundant life. He shares several extraordinary tales from his own life that illustrate how God is teaching us about love. He seems to make the ordinary extraordinary by taking seriously God's command to love one another.
Seven Men: And the Secret of their Greatness 
by Eric Metaxas
Seven Christian men whose lives display what it is to be a true man today are expertly profiled: George Washington, William Wilberforce, Eric Liddell, Dietrich Bonhoeffer, Jackie Robinson, John Paul II, and Charles Colson. Metaxas shares the struggles that each of these men faced, and how their values of honesty, courage and charity led them through difficulties. In each case, these were men who fully integrated their faith into their life's work.
Wooden: A Lifetime of Observations and Reflections On and Off the Court 
by John Wooden.
Written the year before his death in 2010, the late UCLA basketball coach shares the foundation for his own extraordinary leadership and the lessons he learned as a leader. Again, here is another who successfully did what I hope for in my life: to find the holy calling of my daily work.